How it works
Laid out by who actually does it
Because the central problem of selling anything to an amateur company is that the person with the enthusiasm and the person with the cheque book are different people — and a fifth of the work is done by someone who never signs in at all.
The workflow, by role
A person acts The moment that matters Automatic, or waiting
The same thing, in order
From finding it to thirty-four people holding a call sheet
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She starts the company and builds the real thing
Company name, her email, a six-digit code, and a plan chosen on the way in — with no card. Thirty days of that plan, in full. She adds the members, sets up the production, enters the performance dates. She is not poking at a demo; she is running the first three weeks of an actual show.
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The wall is the clock, not a feature
Nothing is held back while the trial runs, which is the whole point: the case she has to put to a committee is made of work she has already done. The trial ends on a date she knew from the first screen.
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She asks the committee, with the numbers already on the page
What The Half Call is, what it costs, what it replaces, and exactly what the committee is being asked to approve. She should not have to compose that herself at eleven at night. This is that page — send it as it stands.
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The treasurer pays without creating an account
He opens a link, sees a page with the company’s name and hers on it, pays, and gets an invoice for the books. He never signs up, never learns the product, never chooses a password. Asking a volunteer treasurer to create an account in order to hand over money is how this fails.
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Nothing is rebuilt
The company has existed since step one. Payment grants the plan, the trial banner goes, and she carries on in the workspace she has been using for a month.
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She invites the company
A list of email addresses, pasted. Each invitation names the person’s part and their first call, because “you have been invited to join a workspace” gets ignored and you’re playing Algernon, first call Tuesday gets opened.
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Adoption is thirty-four people with a call sheet
Not the payment. If the cast never arrives, the company drifts back to the group email at the end of the production whatever it paid. That last square is the one that matters, and it is the one we judge ourselves on.
Three things this shape is designed around
The pivot
She builds, he pays
A flow that asks for a card at step one loses most of this market — not on price, but because the enthusiast does not hold one. Everything before “approve and pay” is free and keeps its work.
The trap
The treasurer must not have to sign up
A volunteer asked to create an account in order to give somebody money closes the tab. He gets a link, a page with her name on it, and one button.
The measure
Payment is not adoption
The number worth watching is how many of the cast opened their invitation and found their calls in it. Everything else is a lagging indicator of that one.
Start at the top of the map
Thirty days, everything included, no card. And read what is actually built before you commit your company to it.